(Silicon Alley) – Following the success of the food delivery model, whereby more dollars are spent on marketing than earned, a new iSeller startup has raised $1 trillion at a $10 trillion valuation on the expectation that it will capture most of the $14 trillion real estate market in the U.S.
At Unicorn.ly, funds will go towards purchasing homes in all-cash bids above asking prices, and selling them at much lower prices to potential buyers. By becoming the nation’s “market maker”, the startup hopes to engender long-term customer loyalty.
Like most food delivery startups, the value proposition is unclear, with no timeline for profitability, but such is the “charm” of the model. “We’re positioned as a clear social good,” a Unicorn.ly spokesperson said.