(NASDAQ) – Millennials donated record amounts to their favorite companies starting in March, in what has been the largest crowdfunding campaign in history.
Listed on the NASDAQ instead of on typical crowdfunding platforms like Kickstarter or IndieGogo, the recent campaign has been somewhat of an anomaly in terms of its location and sheer size.
The campaign mirrors typical crowdfunding campaigns and membership sites in more important ways, however. Donations go towards projects will unclear timelines and delivery dates, and act more as a show of support toward favored causes or organizations, rather than being true investments.
“By throwing a few hundred dollars towards these organizations, I make sure the platforms that are most indispensable to me survive and stay in business,” John Burns, a 26-year old software engineer, said.
His peers echo the sentiment. “I think of it as a membership fee. I spend money on Patreon for creators, why not on the NASDAQ as well? I use these companies every day,” said another anonymous donor.